Leo Burnett Madrid
More than just a prize draw, the Lotería, ‘El Gordo’, is considered the world’s biggest lottery, a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants.
The film features the protagonist Justino, a mannequin factory's night time security guard, whose thoughtful jokes capture the imagination of his daytime colleagues. Milford's mission was to deliver a film based on the script with emotional impact and the artistic quality that our team is known for. Normally we produce animation for commercials in the range of 30 to 60 seconds, but here the agency was asking for over three times as much, which was a great challenge considering the relatively short timespan of four months.