TBWA Manchester approached Milford with an inspiring script about bringing your lawn to life for client Westland Safe Lawn’s latest campaign.
Set in a traditional English garden, the ad features Lawnman - a big, lovable character made entirely from grass. He embodies everything the lawn should be. Fun, friendly and safe for kids and pets. He’s taking severe beating from bad weather and cold temperatures, only to bounce back to life after being sprinkled with Westland Safe Lawn, making him ready to play with the family again.
When looking for a creative approach for this job we believed this story would best be told by combining animation and live action. Mixing the relatable live action characters with a truly magical, funny and emotional CGI Lawnman gave us the mix we were looking for.
Directors Gabe Hordos and Fredrik Falck collaborated as a duo in story, character and visual development together with our CG team to make sure the performance, interaction and convincing visuals all came together.
We are very proud of the finished result and the great teamwork between TBWA Manchester and our team including directors duo Fred & Gabe.
The LawnMan TVC was noted on BestAdsOnTv the week of April 26th 2017..