More than just a prize draw, the Lotería, ‘El Gordo’, is considered the world’s biggest lottery, a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants.
The film features the protagonist Justino, a mannequin factory's night time security guard, whose thoughtful jokes capture the imagination of his daytime colleagues.
Milford's challenge was to deliver a film based on the script with emotional impact and the artistic quality that our team is known for. Normally we produce animations for commercials in the range of 30 to 60 seconds, but here the agency was asking for over three times as much, which was a great challenge considering the relatively short timespan of four months.
When we work with storytelling we want artists and creatives to always have the entire arc of the story available to them, and not just individual shots. Therefore our workflow has been moving towards developing assets and shots in a way that gives most impact for the story. The workflow and tools based on this simple idea was part of our solution to deliver the scope of Lotería.
To manage the production of 3,5 minutes of quality animation, our team had to be creative about the approach. What we came up with was a breakdown of the film based on shot complexity that made it possible to divide the project into three smaller chunks we called 'blocks'. Each block had it's own internal deadline which made it more manageable to produce.
Because it was such a long format, we put extra effort into the pre production process creating screenplay, concepts, color script, reference sheets, character design and previz timeline to define everything that were to take place. In the production phase very little of environments, characters, cameras and assets were in need of re-design or change as most was clear and approved during pre production. Aside from a point of productivity it also meant less stress on the team and everyone can focus on adding value to whatever part they're working on instead of too much of waiting for input or changes.
We had been in development with Google to create a system able to extend our local render farm utilising Google's vast computing power, which was just ready. All in all there were about 5200 HD frames to be rendered out for Lotería. Just one of these still frames could take hours to render so accessing their cloud computers in a scalable way really made a difference.
"...the craft of the animation and the care that went into building Justino's world is just outstanding."
"Sorry John Lewis, but this Spanish Christmas advert is the most moving ever."
The film "Nightshift" resulted in 3.2 million hits on YouTube within days.
Cannes Lions: Silver Lion in Animation
Cannes Lions: Gold Lion in Film
Cannes Lions: Grand Prix in Cyber
Epica Awards: Gold in Recreation & Leisure Film
Epica Awards: Silver in Online & Viral Films
Cresta Awards: Gold in Animation
London International Awards: Silver in Animation
The One Show: Gold in Animation
The One Show: Bronze in Film
ADC Awards: Gold in Animation Motion
ADC Awards: Gold in Film
ADC Awards: Silver in Animation Advertising
ADC Awards: Silver in Integrated
ADC Awards: Silver in Social Content
Shots Awards: Gold in Animation in a Commercial
ANDY Awards: Silver
AICP Awards: Advertising Excellence/International
British Arrows Awards: Gold Winner
Kinsale Sharks Awards: Silver in Animation
El Sol: Gold