Night Shift

Loteria

More than just a prize draw, the Lotería, ‘El Gordo’, is considered the world’s biggest lottery, a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants.

Challenge

The film features the protagonist Justino, a mannequin factory's night time security guard, whose thoughtful jokes capture the imagination of his daytime colleagues.


Milford's challenge was to deliver a film based on the script with emotional impact and the artistic quality that our team is known for. Normally we produce animations for commercials in the range of 30 to 60 seconds, but here the agency was asking for over three times as much, which was a great challenge considering the relatively short timespan of four months.


Solution

When we work with storytelling we want artists and creatives to always have the entire arc of the story available to them, and not just individual shots. Therefore our workflow has been moving towards developing assets and shots in a way that gives most impact for the story. The workflow and tools based on this simple idea was part of our solution to deliver the scope of Lotería.


To manage the production of 3,5 minutes of quality animation, our team had to be creative about the approach. What we came up with was a breakdown of the film based on shot complexity that made it possible to divide the project into three smaller chunks we called 'blocks'. Each block had it's own internal deadline which made it more manageable to produce.


Because it was such a long format, we put extra effort into the pre production process creating screenplay, concepts, color script, reference sheets, character design and previz timeline to define everything that were to take place. In the production phase very little of environments, characters, cameras and assets were in need of re-design or change as most was clear and approved during pre production. Aside from a point of productivity it also meant less stress on the team and everyone can focus on adding value to whatever part they're working on instead of too much of waiting for input or changes.


We had been in development with Google to create a system able to extend our local render farm utilising Google's vast computing power, which was just ready. All in all there were about 5200 HD frames to be rendered out for Lotería. Just one of these still frames could take hours to render so accessing their cloud computers in a scalable way really made a difference.

Result

"...the craft of the animation and the care that went into building Justino's world is just outstanding."

- Justin Cone, Motionagrapher


"Sorry John Lewis, but this Spanish Christmas advert is the most moving ever."

- Duncan Lindsay, Metro UK


The film "Nightshift" resulted in 3.2 million hits on YouTube within days.


Awards

Cannes Lions: Silver Lion in Animation

Cannes Lions: Gold Lion in Film

Cannes Lions: Grand Prix in Cyber

Epica Awards: Gold in Recreation & Leisure Film

Epica Awards: Silver in Online & Viral Films

Cresta Awards: Gold in Animation

London International Awards: Silver in Animation

The One Show: Gold in Animation

The One Show: Bronze in Film

ADC Awards: Gold in Animation Motion

ADC Awards: Gold in Film

ADC Awards: Silver in Animation Advertising

ADC Awards: Silver in Integrated

ADC Awards: Silver in Social Content

Shots Awards: Gold in Animation in a Commercial

ANDY Awards: Silver

AICP Awards: Advertising Excellence/International

British Arrows Awards: Gold Winner

Kinsale Sharks Awards: Silver in Animation

ITFS: Gold

El Sol: Gold

AEAF: Gold


Client : Lotería Nacional

Agency: Leo Burnett Madrid

Production Company: Passion Pictures

Spanish Production and Post Production Company: Blur Films

Director: againstallodds

Producer : Daniel Rådén

Supervisor: Robert Krupa

Animation Supervisor: Tommie Löfqvist

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