Client:

Unilever

Agency:

Lola Mullenlowe

Production Co:

Milford

Director:

Gabe Hordos

Producer:

Demian Zarins

Loved by kids all over world since the early 50´s, the Paddle Pop iconic character Max has been in a significant number of commercials, promos and films over the years.

It was a great legacy to manage when Milford was assigned by Lola Mullenlowe in Madrid to take the campaign to the next level.

"Working with the Milford team was a blast. I never could imagine the efficiency and quick turnarounds they did and still keep great quality not far from what I´m used to from Dreamworks. You never know what to expect from a smaller studio but they really understand storytelling and how to bring characters and vivid worlds to life. I am very happy having this experience"

- Director Gabe Hordos