Ronaldo's Free Kick

Nike Football

Milford teamed up with Passion Pictures to deliver content for the blockbuster Nike Football campaign "Risk Everything", a campaign designed to weave the Nike brand, the players and soccer football as engaging entertainment for the World Cup 2014.

"A tremendous risk in itself showing nothing but animation for a company and category that rely so much on star power." - Tim Nudd, Adweek

Challenge

The first challenge was to aid in the pitch work to produce an animated motion sequence test based on Passion Picture's design that would be part of selling the concept of the animated approach with the right look and feel.

"We were thrilled to receive the call from Passion with the opportunity to help them win one of the year's most high profile projects. Considering that there would probably be very high competition for Passion, we had to come up with something extra and develop the motion test within challenging time constraints. I still remember the excitement of Passion's producer when he rang to let us know that we'd won the project." Johan Gustafsson - Executive Producer at Milford

When the project was awarded, we were challenged with producing three commercials promoting Passion's five-minute World Cup theme short film "The Last Game".

Working intimately with the crew at Passion, we had to mimic their exact look and style. We could share the character and model assets but some of the more character specific things such as hair and skin had to be crafted to match the established look. The animation style also needed to be the same and all of this was to be coordinated remotely with Passion's creatives.

Client: Nike Football

Agency: Wieden + Kennedy

Production Company: Passion Pictures

Director: Dave Scanlon

CG Production: Milford Creative Studio

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