Mondelēz International


Ogilvy Athens

Production Co:

Foss Production & Milford


Johan Gustafsson

CG Production:


We were approached by Foss Productions and Ogilvy Athens to introduce three new flavors for the iconic Greek chocolate brand Ygeias Pavlidis. The client Mondelez wanted to reach a younger target group by using a visual language that appealed to that audience and still utilized a sober feeling of quality, which has been their trademark for many years.

Excited about the opportunity to promote an iconic brand we focused on the key words “freshness”, “taste” and “quality”. By showing both falling and exploding fruit in slow motion we maximized the sense of flavor and freshness.