First TransPennine Express
En route through the English countryside, First TransPennine Express customers celebrate the freedom of traveling by train.
Building on the success of the previous First TransPennine Express TVC "Celebration", agency TBWA/Manchester teamed up with Milford to produce a sequel. The film shows a FTPE train driving through the English countryside, with the camera moving towards and through one of the windows of the train. Once onboard, the pace of the film slows as the camera begins to drift through the busy carriage, picking out different passengers' experiences and ultimately following the line of sight of playing children back out of the train and past a barbershop quartet of cows where the camera then moves up, showing the train whizzing towards its big city destination.
"As in all our work, we see it as important that our structural and aesthetic decisions support the concept and storyline of our films. In this case, the continuous journey is represented in one seamless take, and the inner and outer worlds of the passengers' daydreaming, book-worming, and musical meandering are mirrored in the passing through and back-out-of the passing train."
- Fredrik Falck, Director