It’s been a fantastic journey and a great collaboration with VMLY&R Italia creating this series of films for Galbusera.
“I’m very impressed with how VMLY&R approached this campaign”, says Milford producer Demian Zarins. “Not only did they have the foresight to develop a concept that delivers over time on key values that Galbusera wants to communicate, but also by involving us at a very early stage to collaborate on developing the Galbusera world.”
Combining the stylized world and characters with the photo-realistic look of the Galbusera products and packaging took some exploring. There is a lot of look development behind the appearance of the products and ingredients to make them appealing.