Loved by kids all over world since the early 50´s, the Paddle Pop iconic character Max has been in a significant number of commercials, promos and films over the years.
It was a great legacy to manage when Milford was assigned by Lola Mullenlowe in Madrid to take the campaign to the next level.
"Working with the Milford team was a blast. I never could imagine the efficiency and quick turnarounds they did and still keep great quality not far from what I´m used to from Dreamworks. You never know what to expect from a smaller studio but they really understand storytelling and how to bring characters and vivid worlds to life. I am very happy having this experience"
- Director Gabe Hordos