Pennington
Client:Pennington
Agency:IQ
Director:againstallodds
Character driven animation has become a core business at Milford.
So when advertising agency IQ told us the story about the Pennington bird band and its four singing members, we jumped at the chance to produce something new.

Our mission was to design and create four birds that were as different in personality as names, so meet the cool Chaz, the sassy Chickadee, the smug Finch and the crazy-­eyed Lester. It was not an easy task to give them both bird-­like and human traits, but the real challenge was to create realistic feathers. After a period of hard work, the end result turned out great and we are proud to introduce the Pennington bird band.

So if you want “great entertainment for your yard”, don’t forget to pick up a bag of Pennington seeds at your nearest Walmart store.