The Mole Family 

Vision Express is the first optical retailer to create distinctive TV animations to explain its values and offers. Introduced as their marketing mascot, Marvin the mole and his family highlight the great values at Vision Express through its campaign strapline “see more for less with Vision Express”. The campaign has been rolled out on television, online and in store.
In the latest TVC “Strike it” the eye examination procedures are explained by our animated characters, the optician Vikita and Marvin.

Exploring human behavior in the creation of a mole is an interesting challenge. The dynamics between human personality and animal physics create interesting character performance. Combining realistic elements of an animal with charming human characteristic features of a funny family man is what makes Marvin and his family instantly lovable.
Having these unexpected contrasts in everyday situations makes the story special and adds more to the journey.

It has been a joy to produce all the marketing material for Vision Express in great collaboration with Leo Burnett, Passion Pictures and the director’s againstallodds.